Samsung is taking mobile gaming to the next level with the official launch of its mobile cloud gaming service, now available on all Galaxy devices across North America. This service eliminates the need for downloads, waiting times, and complicated setups, making gaming more accessible for players and giving game publishers a streamlined way to reach new users.
A Step Forward for Galaxy Gaming
Galaxy devices haven’t always been seen as ideal for gaming, but this new service could change that perception. With the commercial release of its mobile cloud gaming platform, Samsung offers players instant access to Android-native games through the Galaxy Store. There’s no need for downloads or accounts, and the service is designed to reduce latency for smooth gameplay across all Galaxy models.
Why This Is a Game-Changer
Mobile gaming has lagged behind other entertainment industries like music and video, which have embraced streaming. Samsung’s platform is shifting this trend by offering a click-to-play experience that removes traditional barriers like long downloads and installations.
This innovation doesn’t just benefit players. Game publishers also gain from a more efficient user acquisition model, allowing them to connect with players directly through ads without the need for lengthy onboarding processes.
Benefits for Gamers and Publishers
Samsung’s service addresses a big challenge for game publishers: low conversion rates from ads. Typically, only 5% of users who click on game ads end up installing and playing the game. With Samsung’s platform, players can jump straight into gameplay from an ad, bypassing the usual steps.
During the beta phase, this approach led to a tenfold increase in conversion rates, boosting them to 50%. The platform also saw a 149% growth in monthly active users in the U.S. and Canada over the past year, showing its growing popularity.
For publishers, the platform offers more than just increased engagement. It supports Android-native APKs, integrates with in-game monetization systems, and works with major mobile measurement partners for cloud-based attribution. This ensures publishers can adopt the platform easily without disrupting their current workflows.
What This Means for Mobile Gaming
Samsung’s mobile cloud gaming platform is not just a win for Galaxy users but a significant milestone for the gaming industry. By removing obstacles and aligning gaming with modern consumer expectations, Samsung is paving the way for a new era of mobile gaming.
